The Atlantic reports on Business Insider’s poll, asking people how they use their iPad. 15 charts come out of this, and together provide a pretty fascinating look at how people are using their tablets, and especially how usage changes over time.
Take a look at all the charts, but I see five big trends here, and I think they’re indicative of the space tablets fill in our lives.
We’re Reading More
Most people responded that the thing they do more than anything on their iPad is read. News, books, and the like are all hugely popular uses for the iPad.
Usage Grows Over Time
60% of people said that they use their iPad more now than since they first bought it. That checks out with my own experience, too – it takes a while to figure out what works and doesn’t on the iPad, but once you hit a groove with it you use it all the time.
It’s Not a Work Machine
People aren’t giving up their desktops or laptops to use the iPad full-time, and most people don’t see the two devices as mutually exclusive. The iPad has slid into a complementary spot, where I think it belongs.
Apps, Apps, Apps
Most respondents said they’ve downloaded 20 to 50 apps for their iPads, and have paid for somewhere between 1 and 20 of them. That’s a much higher number than I would have thought, honestly – people seem to get what apps are, try a lot of them, and aren’t unwilling to pay.
The Browser Wins
Screw the apps. People still use the Web on their iPads more than anything else.