Radiohead is awfully good at doing things differently.
In just the latest of Radiohead’s groundbreaking-itude, they’ve partnered with Google to shoot a music video without traditional cameras. Instead, they used data to create the atmosphere you see in the video. There are no real video shots, just 1′s and 0′s.
I’m sure it’s not that simple, but it’s close. This is a cool idea from Radiohead, changing the way music videos are done. It’s a very out-there thing, the video’s pretty trippy.
Radiohead seems to be committed to the model of changing the model of music. Whether it’s paying what you want for their album, or now this, Radiohead wants to shake the music world upside down, and is putting themselves in solid position to do so.
Plus, it’s a cool video. Check it out.
Update: Google has made the data visualization for the video available online. It’s trippy, cool stuff. Check it out here.