According to Bloomberg and other sources Microsoft is cutting the price of Windows RT, though that may be a mute issue since few hardware manufacturers are planning on fielding an RT device.
Windows RT was supposed to be Microsoft’s answer to iOS but, like the Zune, it turned out to be a poorly implemented imitation. Microsoft gave RT a few Windows tricks, but the platform is incompatible with many big Windows software applications. Coders had to choose between Windows 8 and RT and that was not a difficult decision for most developers.
Hardware manufacturers are unloading their RT devices faster than AT&T is dumping the Facebook phone. HP and Samsung have dropped support and Acer’s CEO announced today the company is still deciding if they intend to offer an RT device, but definitely seem to leaning toward abandoning those plans.
While the Zune was a blunder Microsoft, and the rest of the tech community, could laugh off one wonders how many high-profile blunders the company can sustain and still stay relevant. The Redmond giant trying to compete with Apple always reminded me of your dad hitting on your college-age girlfriends; part sad, part creepy and a little uncomfortable.
In fairness to Microsoft, Windows RT may have looked like a good idea in the days when Android tablets were really expensive and online productivity apps were still in their infancy. These days cloud productivity has improved to the point many businesses started questioning the cost of Office, Android tablets dropped to the $200 price range and 64 percent of smartphones sold the first quarter of this year will be running some flavor of Android. The domination of Android makes Windows RT look out of place and Microsoft appear out of touch.
All this culminates with news from the Wall Street Journal that Microsoft is now engaged in a massive reorganization starting with laying off 200 employees in various marketing divisions. As the era of big PCs comes to a close it’s going to be interesting to see if Microsoft can find its footing and a path forward in a rapidly changing technology market.