Dunkin' Donuts: A Prototype for Branding and the Social Web

Post by David Pierce. Find me on Twitter.

twitter Major companies and corporations, it appears, are finally understanding how significant this whole "Internet" thing must just actually be. For a series of tubes, it’s become a pretty big deal.

The potential benefits of this are fantastic, both for companies and consumers. For us, the consumers, it means we get more personal, transparent, and efficient interaction with the huge companies that used to just ignore us and put us on hold for 37 minutes, playing the same Sting song over and over. And over. Thanks to the Web, things might just be looking up – though Sting’s royalties’ll go down the tube.

Continue reading